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The Transformation Agenda
One of the toughest jobs for any marketer is to repair a damaged brand. Sometimes, it’s not repairing damage, but simply changing the attributes that the market associates with the brand. In early...
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1 Degree Shifts for Your Marketing
I was skimming a page of brand marketing firm PureMatter, when this paragraph jumped out at me: We believe that authenticity drives the energy necessary to create forward momentum. We call it “1°...
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